

- #PANDA CHINESE RESTAURANT FULL#
- #PANDA CHINESE RESTAURANT PROFESSIONAL#
- #PANDA CHINESE RESTAURANT TV#
- #PANDA CHINESE RESTAURANT FREE#
In 1997, the company opened its first stand-alone, drive-through restaurant, in Hesperia, California. During the late 1980s and early 1990s, the Cherngs began experimenting with supermarket-based branches, through a deal with Vons, and then stand-alone restaurant locations. Īt first, Panda Express restaurants were found solely in food courts in major shopping malls. Chef Andy Kao claims to have developed the original Chinese-American orange chicken recipe at a Panda Express in Hawaii in 1987. The chain has steadily expanded across the United States since then. A second location was opened two years later at the Westside Pavilion in 1985. It was because of this connection that in 1983, Donahue Schriber Real Estate, the manager of the Glendale Galleria, invited the Cherngs to develop a fast-food version of Panda Inn for the Galleria's food court, and Panda Express was launched that October. While operating Panda Inn, Andrew became acquainted with then-UCLA head football coach Terry Donahue, as well as Terry's brother Dan, who happened to be in the real estate business. In 1982, Peggy joined Andrew in the restaurant business. At the beginning, business was lacking to the degree that Andrew had to offer special deals and freebies so that customers would dine at Panda Inn. Īndrew went into business with his father in the United States in 1973, opening their first Panda Inn restaurant in Pasadena, California. Both Andrew and Peggy Cherng are alumni of Baker University in Baldwin City, Kansas (where they first met). Andrew Cherng and his father are Chinese born, while Peggy was born in Burma and raised in Hong Kong.

The Panda Restaurant Group, parent company of Panda Inn, Panda Express, and Hibachi-San, was founded by Andrew Cherng, Peggy Cherng and Andrew's father, Master Chef Ming Tsai Cherng. History Ī typical Panda Express in Fort Worth, Texas (2014) The Panda Express brand is a casual, fast-food variation of corporate sibling Panda Inn, which is a chain of upscale, table service restaurants. The company is headquartered in Rosemead, California. The chain offers a variety of Chinese cuisine–inspired dishes that has been largely Americanized, including orange chicken, sweet fire chicken breast, Beijing beef, grilled teriyaki chicken, and Kung Pao chicken, with certain premium dishes such as honey walnut shrimp and black pepper Angus steak having additional costs for the patron. Panda Express restaurants were traditionally located in shopping mall food courts, but the chain now operates units in many other environments and formats, including stand-alone restaurants, as well as universities, casinos, airports, military bases, amusement parks and other venues. With over 2,200 locations, it is the largest Asian-segment restaurant chain in the United States, where it was founded, and is mainly located in North America and Asia (in addition to other countries and territories). Sr.Panda Express is an American fast food restaurant chain that specializes in American Chinese cuisine. VP, Integrated Marketing Communications: Fabiola Del Rioĭigital Marketing Manager (Social Media): Sisi Zhangĭigital Products Associate Manager: Joyce Chuangĭigital Experience Marketing Manager (Platforms): Sim Randhawa

This Integrated medium campaign is related to the Food industry and contains 1 media asset. It was created for the brand: Panda Express, by ad agency: The Many.

#PANDA CHINESE RESTAURANT PROFESSIONAL#
This professional campaign titled 'Sizzling Shrimp LTO' was published in United States in March, 2023. In creating this promotion, The Many team set up a game-watch API alert whenever there is a 10-0 run, and also tapped a college professor who specializes in sports statistics to hone the right scoring opportunity that would be both exciting and likely to happen throughout the course of the tournament.
#PANDA CHINESE RESTAURANT FREE#
Basketball and American Chinese food fans who tune in to Panda Express’s social during the college basketball tournament games will see a real-time flash promotion whenever a team goes on a 10-0 scoring run, or “Sizzling Streak,” allowing fans to score a free order of the brand-new Sizzling Shrimp with their order.
#PANDA CHINESE RESTAURANT FULL#
To take full advantage of the March introduction of the new dish, Panda Express will tie in the hottest cultural moment of the month with a unique “Sizzling Streaks” promotion.
#PANDA CHINESE RESTAURANT TV#
Fast-casual restaurant brand Panda Express wants to help fans discover their sizzle with a new national campaign created by independent creative and strategic advertising agency The Many that-through a combination of rock-power ballad-driven TV spots and an ambitious social activation tied in to March's ubiquitous college basketball tournament-celebrates the power of experiencing their new limited-time dish, Sizzling Shrimp, for the first time.
